I'm Alvar Arranz, a UX Designer in San Diego, California.

I took an unconventional path into UX, diving straight into hands-on digital product creation rather than the traditional college-to-career route.

With 23 years of experience, I’ve built my career across a thriving startup, major corporations, a top agency, and freelance work. Since 2017, I’ve specialized in retail, driving change in design culture, refining processes, and shaping how teams approach user experience.

Every project has been a new challenge—building from scratch, navigating tight deadlines, and crafting scalable solutions. I combine user research, data-driven insights, and emerging technologies to design products that truly connect with users.

Beyond design, you’ll find me on the soccer field—coaching, supporting Burgos CF, or sharing insights through my coaching website. I recharge through family time, yoga, nature, and travel.

Education

BA Design
Universidad de Barcelona

Skills

Core
Visual Design
Prototyping

Research & validation
Qualitative
Quantitative

Strategic
Design Process
Product Strategy
Storytelling

Soft
Strategic Communication
Collaborative Leadership
Analytical Problem-Solving
Agility and Adaptability

Experience

TRACTOR SUPPLY
Senior UX Designer
2024 - Currently

PETCO
Senior Product Designer
2019 - 2024

Product Designer
& Lead Front-End Designer
2017 - 2019

PETCOACH
Senior Product Designer
2014- 2017

REDBILITY
Front-End Designer
2013-2014

FREELANCE
Visual Designer
& Full-stack Developer
2010-2013

SOFTECA INTERNET
Visual Designer
2008-2010

CSA
Visual Designer
& Full-stack Developer
2003-2008

INDEX
Front-End Designer
2002-2003

Simplicity is the ultimate sophistication — LdV